Communications & Media

Women encouraged to participate in new study on images they encounter on Instagram

Women who use Instagram are being encouraged to participate in a new study which is evaluating the images they encounter on the popular application.

The study is recruiting female participants who use Instagram on any level - from occasional use to daily, regular interactions.

Emily Lowe-Calverley, PhD candidate from the Faculty of Health’s Division of Psychology, is conducting the study.

“Past research has looked at the effects of images in traditional media, such as magazines and television, on female viewers' mood and body image,” she said.

“It is now interesting to see how these effects translate to the online social space.”

As part of the study, participants will need to attend a single session at the University’s Psychology Research Centre on the Sandy Bay campus.

The study is part of Mrs Lowe-Calverley’s PhD research which is looking into cyberpsychology, with a particular focus on the impact of images on social media.

“In a society where people are bombarded with images every day from friends, family and strangers, I am interested in the way people interact with their own and others’ images, and the effects of viewing other people’s images on psychological outcomes,” she said.

Emily’s most recent study found that attitudes and approvals of important people – such as friends, family or celebrities – played a large role in influencing Facebook users’ intentions to post digitally altered selfies.

Women interested in participating in Emily’s Instagram study should visit  www.utas.edu.au/health/research/participate/instagram-images-research

Study participants will also have the chance to go into the draw to win a $100 Coles/MYER gift voucher.

Published on: 09 Jan 2018 9:43am