Communications & Media

University College students showcase solutions to real-world problems

University College students have been pitching their practical solutions to real-world problems during a series of state-wide events.

Held in Burnie, Launceston and Hobart (27–29 November), the 2018 Student Showcases provided a forum for locals enrolled in an Associate Degree to pitch their marketing concepts to industry representatives.

The opportunity formed part of a unit challenging students to address issues of relevance to their workplaces and personal experiences.

Their resulting work has been the development of marketing posters and strategies on how to promote and implement their ideas.

Associate Professor Andrea Carr, University College Deputy Principal (Education), said the event was also designed to provide networking opportunities for students as they looked towards future employment.

“The showcases celebrated the hard work of our students while presenting them with an opportunity to step outside the classroom to gain real-world skills,” Associate Professor Carr said.

“These events allow them not only to pitch ideas but to demonstrate the skills which they’ve developed during their time at University College to potential employers.

“We’re very impressed with the standard of ideas shared at this year’s showcases, and the feedback we’ve had from our industry partners has been the same.”

Featured projects included a campaign to repurpose green waste destined for landfill into compost, wheelie bin stabilisers to prevent spillage and the benefits of the ‘granola’ potato.

Stephanie Nichols, a first-year student from Devonport studying an Associate Degree in Applied Business (Tourism and Events specialisation), presented a concept promoting Flinders Island.

“My marketing poster is about the Flinders Wharf Shed, a new cafĂ©, providore and restaurant, opening up in late January at Whitemark which I have a personal connection to,” Ms Nichols said.

“The concept focuses on marketing their raw, pure motto as a way of promoting the diversity of what Flinders Island offers as a destination, so that more visitors will choose to go.  

“I enrolled in an Associate Degree because I want to pursue a career in tourism and events. It’s also a good pathway for me if I choose to go on and study a Bachelor of Business because I can have credit transferred across.”

Students from across the Agribusiness, Applied Business and Applied Design courses participated in the showcases.

Around 160 community representatives attended state-wide.

Published on: 30 Nov 2018 1:36pm